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management

12min.
product. management. creativity.

Louis Vuitton | Breaking the mould of innovation management

Any person passionate about doing creative work does so, knowingly or unknowingly, in order to satisfy primarily three needs: self-expression, self-enrichment and connection. Whether an illustrator, a chef, a graffiti artist, a developer or a copywriter; these craftsmen need work in which they have a degree of creative freedom through